Coming to a TV near you soon

Burger King is currently running a promotion with the Nickelodeon cartoon SpongeBob SquarePants. How do I know this? I saw the following commercial on TV:

I then saw the longer version online:

Can someone please explain to me why someone thought teaming Sir Mix-a-Lot’s Baby Got Back with a toy aimed at 10-year-old (boys) was a good idea?

The Perfessor