And yes, it was all Dave’s idea. The best way to sneak Leno and Oprah into the Ed Sullivan Theatre (Letterman’s place) was to do it during a taping of Dave’s show this past Tuesday. Leno wore a hoodie and a cheesy mustache to sneak in unnoticed. Or was that Oprah who wore the mustache? Anyway, this was the most memorable Super Bowl moment for me outside of Manning getting intercepted.
So yeah, we’ve all been riffing on the Late-Night silliness that has been going on for the last couple of weeks,and well, (virtually) every party has been heard from thus far, and that’s cool and all. Still, there is another reality of a hi-tech digital source that has not yet been considered, that is until now.
What would happen if instead of NBC’s two big guns duking it out for the 11:30 time slot, they tried something different. Nick Bilton from The New York Times offers this opinion.
…So here’s my advice to Mr. O’Brien: After he leaves NBC and spends a few months healing his wounds and pulling the troops back together, he should come back and make the Internet his time slot. He doesn’t need to abandon television — there are still millions of viewers who sit around the living room and tune in at a specific time — but he could take the battle in the direction the audience is clearly migrating: online.
He has a point, how many of you folk out there watch TV when it was on, that is to say, when was the last time you caught a Letterman, Leno, Conan, SNL or other late-nite bit live. Most folks I know (especially younger folks), are doing something else and watch later online at a time that is more convenient to them.
I have to be completely honest, I didn’t even know “The Tonight Show” went on the air at 11:35 p.m. until the drama surrounding the shows’ time change happened recently. Just like Mr. Carr and his daughter, I sit at home watching Web clips of the show on my computer — as I do with all my television programming.
Over the last week I’ve enjoyed watching the hosts snipe back and forth as my friends shared links to specific clips, passing along the daisy chain of comedy to others.
Still, that’s not even the only option, as this commenter to Mr. Bilton’s article pointed out:
I think a more realistic version of this scenario would in fact make sense. I’m sure the technology exists for it to be possible on digital tv, for people to just press sth on their TV to just choose which show they want to watch, if both were on at the same time. Since there doesn’t seem to much overlap between the 2, that way everyone could get what they wanted and NBC would increase its ratings. This would be a truly revolutionary move, the kind Zucker thought he was achieving with the original plan. Of course, in addition to this, instant replay should be possible for those who do want to see both, similar to what TimeWarner offers in some markets. And in addition, of course clips from all shows should be available online and all over the world (no geo blocking). Internent users in Europe could not access many of the NBC clips being shared last week because of senseless IP blocking. A positive example in this respect: Comedy Central and The Daily Show/Colbert Report, perfectly accessible in Europe as well.
Now what could be cooler than that? The next revolution will be on the Internet.