Letâ€™s say you have a (valid) point to make, and you want to make it in such a way that will get everyoneâ€™s attention, but not do so in a destructive way or cause you to â€” you know â€” get arrested. Well, the first thing is that you need a viable plan, and then it certainly doesn’â€™t hurt to have a celebrity spokesperson who shares your viewpoint and is willing to lend a hand, or voice.
A number of Greenpeace activists recently went all â€œMission Impossibleâ€ and not only scaled the walls of the companyâ€™s headquarters in Palo Alto but once they reached the roof of the building, they then painted the words â€œHazardous Productsâ€ in enormous letters on the roof to draw attention to the companyâ€™s backpedaling on its pledge to remove toxic chemicals from its products by the end of the year. The message, is obviously a play on the companyâ€™s HP logo, was applied using non-toxic childrenâ€™s finger paint and covered 11,500 sq ft. of the roof.
Still, that wasnâ€™t the entirety of the prank, Hewlett-Packard employees also received automated calls with a recorded message from William Shatner (Televisionâ€™s Captain Kirk) which said â€œYou promised me a toxic-free computer by 2009,â€ he said in the recording. â€œNow my friends at Greenpeace tell me that Iâ€™ll have to wait until 2011. Whatâ€™s up with that?â€ Read more
Police were soon on the scene but Hewlett-Packard chose not to press charges, an apparent effort to avoid prolonged media attention to the case. Mr Harrell also said that because the activists used finger paint, no damage was done to the building.
UPDATE from Walt
Here’s the audio, just in case you’re a Shatneraholic: