Cuppacafe

So, chances are that you’ve seen (or own) North Face merchandise (my own daughter and half of her friends own one of these jackets). Well, just to prove that some folks have a sense of humor (and that most corporations don’t), Jimmy Winkelmann, a college student, developed a counter brand. The South Butt. And, well, you guessed it, he is getting sued.

The North Face Apparel Co. has filed a trademark infringement suit against a teen who started a company called The South Butt to help pay for college.

The North Face’s tag line is “Never Stop Exploring'' while The South Butt sells products with the tag line “Never Stop Relaxing,” according to the Associated Press. The South Butt’s founder, Jimmy Winkelmann, has said the fleece jackets and other clothing sold by his company are intended to mock people who wear brand-name clothing sold by outfitters like The North Face, the Missourian reports.

Winkelman offered to sell his company to North Face for a million Bucks. Predictably, North Face, declined.

Anyway, Winkelman insists that his company is real, and that he founded it to help pay for college. Not sure how this is going to shake out, but it will sure be fun to watch.

The Perfessor

This entry was posted on Wednesday, December 16th, 2009 at 9:46 am and is filed under Buzz, It’s the Economy Stupid!. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.