You remember that classic Superbowl commercial where the Coke driver was drinking Pepsi (or was it a Pepsi driver who drank Coke). Truly it doesn't matter (at least for this post), in that brand loyalty is de rigueur when working for a particular company, in that you should probably use their product while on site that company.
Imagine then being a tech-head working for Microsoft, and showing up to work with an Apple iPhone.
The perils of being an iPhone user at Microsoft were on display last September. At an all- company meeting in a Seattle sports stadium, one hapless employee used his iPhone to snap photos of Microsoft Chief Executive Steve Ballmer. Mr. Ballmer snatched the iPhone out of the employee's hands, placed it on the ground and pretended to stomp on it in front of thousands of Microsoft workers, according to people present. Mr. Ballmer uses phones from different manufacturers that run on Microsoft's mobile phone software.
In fact, in a discussion about Microsoft employees using iPhones, Microsoft CEO Steve Ballmer once told company executives that when his father worked at the Ford Motor Company, his family always drove Fords. Seems like a pretty clear stance, eh, however, Despite Mr. Ballmer's theatrics, there are apparently plenty of iPhone users operating in in plain sight at the sprawling Microsoft campus in Seattle. In fact, among the top Microsoft executives who use the iPhone is J Allard (who helped create the Xbox game console and is chief experience officer for the entertainment and devices division). Further, there are nearly 10,000 iPhone users were accessing the Microsoft employee email system last year, say at least two people inside the company.
Interestingly enough, Brand loyalty over at Apple, is much stronger, because, in contrast, appear to be more devoted to the company's own mobile phone. Several people who work at the company or deal regularly with employees there say they can't recall seeing Apple workers with mobile phones other than the iPhone in recent memory. Makes you wonder, eh? (In a related item, we recall seeing a story of how Google was giving Google-powered Android phones out as year-end bonuses to their employees at the close of last year.)
Personally, I wouldn't mind what Internet-powered smart-phone that someone wanted to give me. I promise to use it and say nice things about it.
The Perfessor